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Hiring in-house vs. working with BrandHaul.

Both are valid paths. The real question is which one will generate leads and grow your pipeline faster. Here's an honest comparison.

How the two options actually compare.

In-house hire
BrandHaul
Monthly cost
$5,000-$8,000+ (salary, benefits, taxes, tools)
$1,050-$3,000/mo (subscription)
Up-front investment
$0 (but 2-3 months to hire and onboard)
$10,900 (Foundation Build)
Time to first deliverable
2-4 months (recruiting, hiring, onboarding, learning your business)
2-4 weeks (we start during discovery)
Expertise depth
One person's skills — usually strong in one area (design or content or ads)
Full team: SEO specialists, content writers, designers, developers, ad managers, and strategists
Industry knowledge
Starts from scratch learning freight, 3PL, and supply chain
Built-in — we already speak the language
Scalability
Need to hire more people to scale
Add credits or upgrade plan instantly
Coverage when they're out
Vacation, sick days, turnover = gaps
Continuous coverage, no single point of failure
Tools and software
You pay for Adobe, SEMrush, analytics, CMS, etc. ($500-2,000+/mo)
All included
Strategic oversight
They manage themselves (unless you hire a director)
Dedicated account lead with senior strategy
What you get
One generalist (or specialist with gaps)
SEO, content marketing, LinkedIn lead gen, ad management, web design, and sales collateral — a full growth engine

When in-house makes more sense.

  • When you need someone embedded in your office every day, attending internal meetings and coordinating across departments
  • When you have a very large marketing budget ($15,000+/mo) and need a full internal team
  • When you need someone to manage events, tradeshows, and local relationships in person
  • When you already have a strong brand and just need execution at scale

When BrandHaul makes more sense.

  • When you need senior-level strategy and execution, not just one or the other
  • When you want to move fast without months of recruiting and onboarding
  • When you need a full team (designer + writer + strategist + developer) but can't afford four salaries
  • When you want someone who already understands freight, 3PL, and logistics — no learning curve
  • When you want predictable costs with a flexible monthly subscription

What it actually costs to hire in-house.

One in-house marketing hire

Base salary $4,500-$6,250/mo
Benefits (health, 401k, +25-35%) $1,125-$2,188/mo
Tools and software (Adobe, SEMrush, CMS, analytics) $500-$2,000/mo
Training and development $200-$500/mo
Recruiting cost (amortized) $500-$1,000/mo
Total for one person $6,825-$11,938/mo

BrandHaul Growth plan

$1,800/mo
+ $10,900 Foundation Build (one-time)

SEO, content marketing, LinkedIn lead generation, ad management, website design, and a dedicated account lead. Not one generalist — a full growth team focused on generating leads and revenue for your logistics company.

For the cost of one junior marketing coordinator, you get a full team of growth specialists who already understand logistics — generating leads through SEO, content, LinkedIn, and ads from day one. No recruiting. No onboarding. No gaps when someone takes a vacation or quits.

Frequently asked

Common questions about choosing an agency vs. in-house.

Can BrandHaul replace my entire marketing team?

For most small to mid-size logistics companies, yes. Our plans are designed to cover the full spectrum of marketing — brand strategy, web design and development, content creation, SEO, social media, paid ads, and sales collateral. You get access to a team of specialists instead of relying on one person to do everything. For larger companies with complex internal communications or event-heavy strategies, we typically work alongside an internal marketing coordinator rather than replacing the function entirely.

What if I already have a marketing person — can BrandHaul work alongside them?

Absolutely, and this is actually one of the most effective setups we see. Your internal person handles day-to-day coordination, vendor relationships, and company communications while we handle the specialized work — website design, SEO strategy, content creation, and campaign execution. We integrate with your existing workflows and treat your internal team member as a partner, not a competitor. They get better tools and strategy support, and you get more output without hiring three more people.

How does the onboarding process work?

Onboarding starts with our Foundation Build, which is a structured discovery and build phase. We interview your leadership team, study your competitors, audit your existing materials, and develop your brand strategy and messaging framework. From there, we build your website, create your core content, and set up your marketing infrastructure. The whole process takes about 6-8 weeks. By the end, we know your business well enough to execute ongoing marketing without constant hand-holding from your team.

What's the minimum commitment?

The Foundation Build is a one-time project with a defined scope and deliverable. After that, our ongoing retainer plans are month-to-month subscriptions. There are no long-term contracts or cancellation penalties. We earn your business every month by delivering results, not by locking you into a commitment. Most clients stay because the work speaks for itself, not because they're contractually obligated.

Can I pause or cancel my subscription?

Yes. Our retainer plans are flexible subscriptions. You can pause if you need to redirect budget temporarily, or cancel at any time with 30 days notice. If you pause, we'll pick up right where we left off when you're ready to resume. We don't penalize you for making smart business decisions about your budget.

Do I own the work BrandHaul creates?

Yes, 100%. Everything we create for you — brand guidelines, website code, content, designs, strategy documents, source files — belongs to you. We don't hold your assets hostage or charge extra for source files. If you ever decide to move on, you take everything with you. We believe in earning your loyalty through great work, not through vendor lock-in.

How do you learn about my specific business?

Our Foundation Build includes a deep discovery process. We interview your team — leadership, sales, operations — to understand your services, your customers, your competitive advantages, and your growth goals. We also research your competitors, analyze your market position, and study how shippers in your space search for and evaluate providers. Because we work exclusively with logistics companies, we already understand the industry fundamentals. The discovery phase is about learning what makes your company specifically different, not learning what a 3PL does.

What if I eventually want to bring marketing in-house?

We design everything to be portable. Brand guidelines, source files, website code, content strategy documents, SEO playbooks, and analytics dashboards are all yours. If you eventually hire an in-house team, we'll help with the transition — walking your new team through the strategy, handing over institutional knowledge, and making sure nothing falls through the cracks. Several of our clients have graduated to in-house teams using the foundation we built. We consider that a success, not a loss.

Ready to start generating leads?

Get a full logistics growth team for less than one hire.

Start a project