Insights and resources.
Practical advice on generating leads and growing revenue for freight, 3PL, and supply chain companies. No jargon, no fluff — just what works.
Five signs your logistics company has outgrown its brand.
Your operations have evolved, but your brand hasn't kept up. Here's how to tell it's time for a refresh.
Read articleWhat logistics companies can learn from how their customers buy.
Understanding the buyer journey helps you show up at the right time with the right message.
Read articleHow to measure marketing ROI for a logistics company.
The metrics that actually matter and how to track them without overcomplicating things.
Read articleWhy your logistics website isn't generating leads.
What most freight companies get wrong online, and how to fix the 3 critical mistakes.
Read articleHow to write a logistics company about page that builds trust.
Your about page is one of the most visited pages on your site. Make it count.
Read articleBrand vs. marketing: what comes first?
Building the foundation before you spend on ads. Why most logistics companies get the sequence wrong.
Read articleA simple LinkedIn strategy for logistics company owners.
You don't need to post every day. A focused approach that builds visibility without burning you out.
Read articleThe freight broker's guide to LinkedIn.
How to build relationships with shippers that actually convert — without being salesy.
Read articleWhy logistics companies lose bids to competitors with better branding.
When capabilities are equal, the company that looks more credible wins the deal.
Read articleWhat makes a good logistics case study.
Turn your best clients into your best salespeople. The structure, the process, and where to use them.
Read articleWhat your logistics website should actually include.
The pages, content, and features that make a logistics website work as a sales tool.
Read articleHow logistics companies can start marketing with a small budget.
You don't need a big budget to start. Here's where to focus when every dollar counts.
Read articleWhat logistics companies get wrong about SEO.
The common SEO mistakes freight and 3PL companies make and what to do instead.
Read articleHow to choose between hiring a marketer and hiring an agency.
The tradeoffs between building an in-house team and partnering with an agency.
Read articleCommon questions about logistics marketing.
Why do logistics companies need a specialized marketing agency?
Generic agencies don't understand the difference between a freight broker and a 3PL, or why a shipper cares about transit times versus price. A specialized agency already speaks the language, understands the buyer journey, knows which channels work, and can create content that resonates with your audience without a six-month learning curve.
What's more important for a logistics company — branding or lead generation?
Both matter, but in sequence. Without a clear brand — a credible website, consistent messaging, and a professional presence — your lead generation efforts will underperform. Shippers and partners Google you before they call. If what they find doesn't match the quality of your operations, you're losing deals you never knew about. Start with the foundation, then build the pipeline.
How does content marketing work for freight and 3PL companies?
Content marketing for logistics is about demonstrating expertise and building trust at scale. Blog posts that answer the questions shippers are asking, case studies that show real results, and thought leadership on LinkedIn all compound over time. The goal is to be the company that shows up when a potential client searches for "how to reduce freight costs" or "best 3PL for e-commerce fulfillment."
Is LinkedIn actually worth it for logistics companies?
LinkedIn is the single most effective social platform for B2B logistics. Your buyers — supply chain managers, operations directors, procurement teams — are already there. The companies that show up consistently with useful content, not just "we're hiring" posts, are the ones that stay top-of-mind when it's time to choose a new carrier, broker, or 3PL partner.
What should a logistics company's website include?
At minimum: a clear value proposition on the homepage, services pages that explain what you do and who you do it for, case studies or testimonials that build credibility, an about page that tells your story, and a way to request a quote or get in touch. Beyond that, a blog for SEO visibility, a careers page if you're hiring, and proper schema markup so search engines and AI platforms understand your business.
How do logistics companies show up in AI search results?
AI platforms like ChatGPT, Perplexity, and Google's AI Overviews pull from well-structured, authoritative web content. To show up, you need clear and specific content that answers real questions, proper HTML structure and schema markup, a strong domain reputation built through consistent publishing, and content that's cited by other industry sources. Think of it as SEO evolved — the same principles, applied to a new discovery layer.
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