Show up when shippers search for what you do.

You'll typically see initial ranking improvements within 60-90 days, with meaningful traffic and lead generation by month four to six. SEO is not a quick fix — it's an investment that compounds over time. The logistics companies that commit to SEO for 12 months or more build a sustainable pipeline of organic leads that doesn't depend on ad spend. The longer you invest, the wider the gap between you and competitors who aren't doing it.

A complete SEO strategy covers technical foundation, keyword targeting, content creation, and ongoing optimization. We start with a technical audit to fix site speed, indexing, and crawl issues. Then we build a keyword strategy around the terms your buyers actually search — things like 'freight broker for automotive parts' or '3PL warehouse near Chicago.' We create content targeting those keywords, optimize your existing pages, build internal linking structures, and track rankings monthly.

Logistics SEO requires deep understanding of how shippers search and evaluate providers. A general SEO agency will target high-volume keywords that don't convert. We target specific, high-intent terms like 'temperature controlled 3PL for food and beverage' or 'freight broker for oversized loads.' These have lower search volume but dramatically higher conversion rates because the person searching is actively looking for a provider. We also understand logistics-specific content structures — service pages by mode, industry verticals, lane-specific pages — that general agencies wouldn't think to create.

Yes, and it's often overlooked in logistics. If you have physical locations — warehouses, terminals, offices — local SEO is critical. We optimize your Google Business Profile, build location-specific pages, ensure consistent NAP data across directories, and target geographic keywords. When a shipper in Dallas searches '3PL warehouse in DFW,' you need to show up in the map pack and organic results. Many logistics companies miss this entirely because they think of themselves as national, but local searches drive high-intent leads.

SEO is included as a foundation in our website builds, and ongoing SEO optimization is part of our monthly retainer plans. The retainer covers keyword research, content creation, technical maintenance, and performance reporting. The specific investment depends on your competitive landscape and goals. A freight broker in a mid-size market needs a different level of effort than a national 3PL competing against major players. We'll scope it based on what it actually takes to rank for your target terms.

The keywords that your buyers actually use when looking for a provider. That includes service-specific terms ('LTL freight shipping,' 'drayage services'), industry-specific terms ('3PL for e-commerce,' 'food grade warehousing'), geographic terms ('freight broker in Houston'), and comparison terms ('freight broker vs 3PL'). We also target long-tail question keywords that drive blog traffic — 'how to reduce freight costs,' 'what to look for in a 3PL.' Every keyword is selected based on search volume, competition, and commercial intent.

AI tools like ChatGPT, Google's AI Overviews, and Perplexity are increasingly how people find information — including logistics buyers researching providers. AI-optimized content is structured so that AI platforms can easily parse, understand, and cite your pages. That means clear headings, structured data, direct answers to common questions, and authoritative content that AI models want to reference. If your content isn't optimized for AI, you're invisible in a growing channel where your buyers are already searching.

Yes. We've helped logistics companies recover from both manual penalties and algorithmic drops. Common issues in the industry include thin content across service pages, duplicate content from template-based websites, spammy backlinks from old directory submissions, and technical problems like slow page speed or broken redirects. We start with a comprehensive audit to identify the root cause, then build a recovery plan. Recovery timelines vary, but most companies see significant improvement within three to six months of implementing fixes.