Tim S.
Co-founder, BrandHaul
Timothy is the co-founder of BrandHaul, where he focuses on branding, content strategy, and marketing execution for logistics companies. He writes about how freight, 3PL, and supply chain companies can build stronger brands and turn marketing into a growth engine.
Articles by Timothy
AI is changing how freight gets sold. Here's what it means for your marketing.
The technology shift reshaping freight sales — and what your marketing needs to do about it now.
How freight brokers build trust with shippers online.
In freight brokerage, trust is the product. How to build it online before a shipper ever calls.
LinkedIn lead generation for logistics owners in 2026.
The approach that actually generates conversations with shippers and supply chain decision-makers.
Why branding matters more in freight than you think.
In a commoditized freight market, a strong brand is what lets you win business without competing on rate alone.
Google Ads for logistics companies: a practical playbook.
Logistics is one of the highest-converting industries in Google Ads. How freight companies should structure campaigns to win.
Five signs your logistics company has outgrown its brand.
Your operations have evolved, but your brand hasn't kept up. Here's how to tell it's time for a refresh.
How to measure marketing ROI for a logistics company.
The metrics that actually matter and how to track them without overcomplicating things.
Brand vs. marketing: what comes first?
Most logistics companies skip branding and go straight to ads. Here's why that's a mistake — and what a brand foundation actually includes.
A simple LinkedIn strategy for logistics company owners.
A focused approach to LinkedIn that builds visibility without burning you out.
What makes a good logistics case study.
Case studies are the most powerful sales tool for logistics companies. Learn the structure that works and where to use them beyond your website.
What your logistics website should actually include.
The pages, content, and features that make a logistics website work as a sales tool.
What logistics companies get wrong about SEO.
The common SEO mistakes freight and 3PL companies make and what to do instead.